welcome to the Donald W. Davis Symposium online, a website dedicated to
the legacies of both Donald W. Davis Sr. and his son, Donald W. Davis,
Donald W. Davis
Sr., a prominent figure in the field of advertising, has played a major
role in the development of the College of Communications at the Pennsylvania
Davis spent 17
years as an advertising manager and director before he decided to become
a teacher in order to help make advertising an accepted form of academic
discipline. After 19 years of being the only teacher of advertising at
Penn State, his hard work paid off and the School of Journalism was organized
in 1955. Due to his persistence, Davis gained nationwide recognition
for his many achievements, both on the professional and collegiate levels.
His accomplishments were recognized in 1962, as he was the 27th inductee
to the Advertising Hall of Fame.
continues to this day at Penn State through the Donald W. Davis Sr. Advertising
Laboratory and the Honors Grant in his name. The Ad Lab, as students
call it, was first proposed in 1987, by the faculty and the Dean of the
School of Communications. Its intention was to provide a highly equipped
computer facility to enhance a top-notch advertising program. The
lab was named after Davis in memory of the years of hard work that he dedicated
to both the field of advertising and his students at Penn State University.
Davisí son, Donald
W. Davis Jr., provided an endowment fund to honor his fatherís contributions
to the former School of Journalism known today as the Department of Advertising
and Public Relations in the College of Communications. The Donald W. Davis
Honors Grant is open to junior advertising majors who best characterize
the spirit of advertising practices, scholarship, character, and interest
in the advertising profession. It was derived from the Donald W.
Davis Mass Communications Fund and has been distributed since 1990.
The Donald W. Davis Mass Communications
Fund also sponsors the Donald Davis Symposium. This event was created
to provide an open forum for the discussion of ethical issues in the advertising
profession. The forum held in 1997 featured the late Edwin Diamond, political advertising professor at New York University and co-author of "The Spot: The Rise of Political Advertising on Television."
Donald W. Davis
Jr. retired from his position as CEO of Stanley Works in 1989 and currently
teaches leadership and ethics at the Massachusetts Institute of Technology.
Mr. Davis resides in Hobe Sound, Fl. with his wife Virginia Cooper Davis.