Michael S. Shaw, M.D., is widely regarded as one of the pioneers of new media application in health care education. Dr. Shaw was an educator and filmmaker prior to entering medical school at Emory University in 1971.  His stated desire at that time was to bring more effective communication technology to the field of medical communication. After training in internal medicine, Dr. Shaw spent three years at the National Institutes of Health/National Library of Medicine, where he served as a consultant to professional organizations and consumer education groups in the development of educational media programs. 

     After leaving NIH, Dr. Shaw founded a medical education company and produced more than 400 professional and patient education programs, including 7 national PBS specials. He worked with a variety of groups within NIH, regarding development of educational programs, including the Human Genome Project, the National Institute of Mental Health and National Asthma Education Programs.  He also developed the professional educational media components for the launch of more than 20 major pharmaceutical products, including Viagra, Celebrex, Cozaar and Rezulin.  Dr. Shaw has received nearly 100 major industry awards and is one of the few physicians elected to the prestigious Director’s Guild of America.

     In addition to serving as Executive Director of EthicAd, a not-for-profit organization committed to providing the consumer with substantive, understandable and reliable information about pharmaceutical products. Dr. Shaw serves on a number of boards in medical education and media, and as a consultant in professional education as president of Intermed Media in Atlanta, Georgia.