The Title of the 2001 Donald W. Davis Symposium is: "Issues in Wireless and Internet Advertising."

       The Davis Symposium was designed to serve as a forum to discuss current issues related to advertising with the strong potential to directly influence the lives of the consuming public.  Campaigns that have personal relevance to the end users are of particular interest.

        This year's program will address issues in wireless and Internet advertising.  The presentations will include: where the mobile advertising industry is likely heading, targeting research about mobile devices in domestic and international settings, and how cultural differences impact the potential for wireless marketing in different countries.  Also, the use of location technologies that allow messages to be targeted based on time, location, and content will be reviewed.  The discussion will cover some of the objection raised about wireless marketing and concerns related to privacy issues.

       Moderator:  Katie O'Toole is a producer, writer, and on-air talent for Penn State Public Broadcasting.  She writes and produces What's in the News, an Emmy award-winning children's current events program that is nationally distributed to millions of students in 32 states and Iceland.  She also writes and hosts public affairs programs for WPSX-TV, and hosts a variety of special programs.