Team # 343 -- Penn State Outreach Magazine Process Improvement Team
University Outreach (Continuing and Distance Education)

July 1999

Objective

To improve production of Outreach magazine.

Team Membership

  • James Ryan, Sponsor
  • Tracey Huston, Leader
  • Barbara Sherlock, Facilitator
  • Debbie Benedetti, Member
  • Celena Kusch, Member
  • Dave Maser, Member
  • Brian Mizikar, Member
  • Cathy Murgas, Member
  • Sandy Rothrock, Member

Results Achieved to Date

  • Communication time with freelance writers has been reduced as a result of the "Guidelines for Writers"
  • The story idea process now includes broader consultation and an increased emphasis on Outreach and Cooperative Extension strategic goals
  • Increased production of magazines from two magazines-20-24 pages in length per year to three magazines-60-80 pages in length per year
  • The number of issues produced increased by 317 percent
  • The time to produce the magazines was reduced and on a regular schedule
  • Due to the magazine’s higher quality editorial content and design and expanded audience, there has been a 500 percent increase in the number of articles submitted from communicators
  • Comments from faculty members indicate that being featured in Penn State Outreach Magazine has led other faculty members to contact them about collaborating on outreach and research. Faculty report high visibility among peers at other institutions and recommend using the Magazine in the grant process for future initiatives
  • By delivering each of the three issues on time, it could be mailed bulk rate versus first class-an annual savings of: 10 cents per copy at 9,000 copies for a total of $900

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