I. The Pennsylvania State University
Through programs of communications, marketing and special events, the Office of Strategic Communications is responsible for developing understanding and support for the University's mission and goals. The office does this by positioning Penn State as one of the nation's premier research universities; promoting the University's academic achievements and contributions to society; protecting the University's reputation through issues- and crisis-management and the maintenance of quality standards in all University communications; and coordinating the University's marketing activities. University Relations also coordinates major public events, provides visitor information services, advises on matters of academic protocol and manages community relations and policies governing the use of University facilities by non-University groups. Call 814-863-1028 for further information.
The Office of University Relations includes these units:
The Department of News & Media Relations works to position Penn State as a leader in the integration of teaching, research and public service and enhance the University's reputation. The department manages the University's relationship with news, information and entertainment media and promotes public awareness by producing news releases, videos, social media and photos related to events, people and activities at Penn State. The department focuses on promoting the research accomplishments and expertise of faculty, helps prepare guest opinion pieces and connects media with University experts. The Department of Public Information also offers strategic communications counsel to Penn State departments.
University Marketing & Advertising monitors University marketing activities from a central administration perspective. The department serves as the advocate and point of responsibility for conducting institutional image studies, and is charged with ensuring the sharing of existing research within the University in order to maximize the use of University funds. The department identifies marketing issues, challenges, and opportunities for the institution and oversees major marketing campaigns.
Research Communications uses news and feature stories, reports, outreach activities, and other messages to communicate the depth and breadth of Penn State research to a general audience and the University community. The aim is to demonstrate how Penn State advances knowledge, improves the quality of life through its research and creative endeavors, and fulfills its obligations as a public land-grant institution. The department provides communications advice and expertise for faculty, and responds to inquiries from news media and others.
Campus and Community Affairs is responsible for managing campus and community relations. The department organizes all activities associated with the University's commencement and special academic ceremonies; manages involvement of the University in projects and activities with local municipalities and community organizations; oversees activities associated with the annual Central Pennsylvania Festival of the Arts; provides support to the annual United Way campaign; coordinates the new faculty bus tour of the Commonwealth; manages and schedules tours of campus; oversees the use of campus facilities by groups and organizations; and works on special campus projects throughout the year.
Academic and Research Units
Academic and Research Support Units