May 21, 2001
University Park, Pa. – Amy Neil has been promoted to Assistant Manager of the News Bureau in the Department of Public Information on Penn State’s University Park campus, effective June 1.

In her new position, Neil will be responsible to the Director of Public Information for the development, implementation, and management of promotional and communication strategies for the University. She will manage special projects for several executive and administrative offices, developing and implementing strategies for maximizing media coverage and public support for important and sensitive issues.

In addition, Neil will assist in supervising the daily activities of the News Bureau and its staff, and respond to media requests for information about the University concerning administration, education, and campus issues. She will also act as a spokesperson for the University, prepare official statements, and advise administrators on media impact.

Before joining the University’s public information staff in July 2000, Neil was publicity manager at Penn State University Press for more than two years. Prior to coming to Penn State, she was the head of publicity and marketing at Optical Image Technology, Inc., a software company headquartered in State College, Pa.

Neil is a1990 baccalaureate degree graduate of Penn State in journalism with a minor in sociology.

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Contact:  Tysen Kendig, Department of Public Information, (814) 865-7517 or tysen@psu.edu.