Penn State Intercom......July 12, 2001

Center will provide
airport demographics

Penn State Harrisburg and its Center for Survey Research are playing a pivotal role in the planned growth of Harrisburg International Airport.

The Susquehanna Area Regional Airport Authority announced it has reached a $172,000 agreement with the center to perform a comprehensive market research program designed to determine areas where the airport can improve services.

As part of the agreement, the center will begin conducting research this month and continue over an 18-month period to define Harrisburg International Airport's customer demographics as well as provide background on the rationale air travelers may be using to choose other airports. In addition, the center's tracking surveys will help delineate the effectiveness of the airport's ongoing marketing efforts.

Incorporated in 1997 to manage and oversee the economic development of the Harrisburg International and Capital city airports, the authority represents the first-ever regional effort to govern both facilities and provide coordinated efforts to serve the communities of Central Pennsylvania.

The Center for Survey Research is Penn State Harrisburg's primary resource for public and private organizations, faculty and students undertaking survey research. A unit of the Institute of State and Regional Affairs, the center provides a full range of customer-designed survey research services to public and private sector organizations.

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