Lectures
Penn State Intercom......July 26, 2001

Conference connects
undergrad scholars

More than 350 low-income, first-generation and/or underrepresented undergraduates from across the country will meet at The Penn Stater Conference Center Hotel from Aug. 3-5 for the ninth annual Penn State McNair Research Conference.

They will present summer research findings to a national audience, network with professionals and other students in their areas of discipline and meet with graduate school representatives from around the country as well as learn from experts on how to best prepare for graduate school.

The conference is part of the Ronald E. McNair Post-Baccalaureate Achievement Program, a national initiative to prepare students who are underrepresented in graduate schools to enter doctoral programs and succeed. Ronald E. McNair was a member of the crew of the Challenger space shuttle that was destroyed on launch in the 1986 explosion. Currently 156 colleges and universities across the country, including Penn State, hold McNair programs.

Keynote speaker is Bertice Berry, an award-winning lecturer, sociologist and best-selling author.

For information about this conference or the Penn State Ronald E. McNair Scholars Program, call Teresa Tassotti at (814) 863-8195.

Creating new value
theme of conference

Several of the nation's leading researchers and practitioners on business-to-business marketing are among the speakers for an upcoming conference to be held by the University's Institute for the Study of Business Markets (ISBM).

The 18th Annual ISBM Members Meeting is scheduled to take place Aug. 23-24 at The Nittany Lion Inn on the University Park campus. The theme of the meeting is "Business Marketing Beyond the Product: Combining Products, Services, Know-How and Brand to Create New Value in Today's Markets."

The speakers include Adrian Slywotzky, vice president of Mercer Management Consulting; Steve Brown, executive director of the Center for Services Leadership at Arizona State University; Tom Esposito of the Insight Group; and Don Schultz, professor of integrated marketing at Northwestern University.

For information about the conference, call (814) 863-2782 or e-mail ISBM@psu.edu.

Registration information is online at http://www.smeal.psu.edu/isbm/seminars/businessmarketingbtp.html.

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