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Book
Shelf Jon P. Nelson, professor of economics, Department of Economics. Advertising and Differentiated Products, volume 10 in the series "Advances in Applied Microeconomics," JAI Press. Michael R. Baye of the Department of Business Economics and Public Policy at Indiana University in Bloomington co-edited this book with Nelson. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazine advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories and pricing dynamics in the retail sector. John Paul Rossi, associate professor of history at Penn State Erie. Entrepreneurship and Innovation in Automobile Insurance: Samuel P. Black Jr. and the Rise of Erie Insurance, 1923-1961, Routledge. Rossi collaborated with Black, a retired executive and director emeritus of the Erie Insurance Group, to write a book that examines the parallel rise of the automobile and the automobile insurance industry. |