Web 2003:
A Blueprint for Successful Web Sites: Information Architecture & Web Design

Blank Design Document Sample

Summary

Provide a brief summary of the client's site here. If a redesign, identify major problems to be addressed in the redesign. Reiterate the scope of the project, agreed upon deliverables and due dates, work you will complete and/or work to be done by others (for example, client may hire others to do programming, etc.).

Site Goals

Site Goals/Purpose

Ranking

   
   
   
   
   
   

Summarize the Goals, Mission, and Vision for the site here.

User Experience

Audience Information Needs Table

(Note: your site may not serve all of the audiences listed below. Delete or add audience groups as needed. This is a starting point.)

Audiences defined

Rank in order of importance

Identify the 3 most important information needs of this audience

Customers

Define members of each particular audience here.

 

1.

2.

3.

Competitors

Define members of each particular audience here.

 

1.

2.

3.

Employees

Define members of each particular audience here.

 

1.

2.

3.

Other Audiences

Specify:

Define members of each particular audience here.

 

1.

2.

3.


Scenarios

Visualize the site and its users. Create three scenarios in the tables below.

Character Name

Character Description

Task to Accomplish

     

Scenario (how the character uses the site to complete the task):

Your scenario goes here. (Usually two to four paragraphs is sufficient.)

 

Character Name

Character Description

Task to Accomplish

     

Scenario (how the character uses the site to complete the task):

Your scenario goes here. (Usually two to four paragraphs is sufficient.)

 

Character Name

Character Description

Task to Accomplish

     

Scenario (how the character uses the site to complete the task):

Your scenario goes here. (Usually two to four paragraphs is sufficient.)

 


Competitive Analysis

Find three sites online that have a similar purpose or present similar content. Rank order each site on a scale of 1 (poor) to 10 (excellent). Include the name and URL of each site.

 

Site 1 name
(URL here)

Site 2 name
(URL here)

Site 3 name
(URL here)

Site design (1-10)

     

Navigation (1-10)

     

Layout (1-10)

     

Look and feel (1-10)

     

Searchable (1-10)

     

Download time

     

Other

     

Competitive Analysis Summary:

In a few paragraphs, summarize your overall findings for the client. Identify similar features or techniques you will incorporate (or avoid).


Content and Functional Requirements

Consider all of the content in your site. What functional requirements are needed to make that content available, keep it current, etc.?

Content
Requirements

Functional Requirements

Support Available

Rank

       
     
     
       
     
     
       
     
     
       
     
     
       
     
     

Summary of Content & Functional Requirements goes here...


Group and label content

Here is where you'll begin to organize the content (real and hypothetical) for your client. You'll need to group all of information (as much as you can conceive) into logical categories and create category labels.

You may wish to sketch out the categories and heading labels for your site using pencil and paper. When you have identified where each page of content belongs, give each category below a title and indicate which files (HTML pages) go in each. (You may have more than 6 sections; just add columns as needed.)

Category 1

Category 2

Category 3

Category 4

Category 5

Example Category:

Contact Us

         

General contact information: phone, fax, e-mail, chat

         

Customer feedback form

         

Map & driving directions

         

Customer catalog request form

           
           
           
           
           
           

 


Layout Grids & Mock-ups

Finally! Mock up a layout grid for the home page and one (or a few) of the internal pages of your site. You may use a graphics program to create an image depicting how the page will look, or you can create web page to demonstrate sections, labels, etc.


Deliverables & Due Dates

Here is where you list the deliverables and due dates for yourself & your client. This is the project management section. You may want to identify expected turn-around time needed from the client in order for you to make due dates. Clarify as much as you can with the client up front.

Deliverable

Due Date

Person Responsible

Comments

       
       
       
       

 

You are done! Proof, print, and send! GOOD LUCK!