Web 2001 Sessions: Improving the Visibility and Marketability of Your Web Site

Bob Conn, Webmaster/Database Administrator, Agricultural Economics and Rural Sociology
Giovanna M. Genard, Assistant Director for Electronic Communications, Alumni Association

This introductory session is designed for managers of Web sites who want to better enable potential visitors to find their sites and to hopefully keep those visitors coming back. Attendees will gain a better understanding of Meta tags and how to use them, search engines, search engine submission tips, as well as effective marketing tricks to entice visitors and return visits.

Topics:

Bob

• Meta tags (all that are relevant to search engines) and page titles with search order
• Meta tags in FrontPage and using  - free utilities to make them easy
• Search engine differences
• Submission tips and tricks for various search engines
• Tip: change title when resubmitting
• Discussion: Why my department dropped our search engine in favor of PSU’s
• Example: How to add PSU’s search engine to your site
• Example: Webtrends log analysis relevant to search engines and keywords used.

Gio

• Meta tags in Dreamweaver with fix in Dreamweaver 4 for locked templates
• Meta tags – options for keeping out bad spiders
• Branding - include URL on everything, on line & off line communications, etc.  Show examples of ads and marketing
• “Push Marketing” w/ examples.  Create resource page on listservs (PSU’s, scripts, listbot, etc.), scripts to on-line post cards, etc.
• On-Line communities – threaded discussions, job postings for students and alums, fun stuff but targeted to whole audience – not just Alumni’s examples
• Web rings

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