Web 2001 Presenters: Giovanna Genard

Giovanna Genard is the assistant director for electronic communications at the Penn State Alumni Association. In this role, Giovanna is responsible for the development of the Association's award-winning Web site and for leading the Association's information technology efforts, such as the online directory, e-commerce, portal page, e-mail forwarding, and innovative projects that are currently underway. Giovanna has more than 10 years of experience working in higher education, communication, and the publishing industry.

Beyond her higher education experience, Giovanna worked as assistant to the special projects coordinator for Fornello USA, the headquarters of the Italian Oven, a national restaurant chain. She also worked in the graphic design, advertising, photography, and direct mail departments of Casiano Communications, the largest Hispanic publisher of periodicals and magazines in the United States.

Giovanna has a bachelor's degree in Communication and Information Arts from Seton Hill College, with an emphasis on graphic design. She earned a webmaster certificate through Penn State's Continuing Education and Engineering program and hopes to become a Penn State alumna when she completes a graduate degree in organizational communication.

Giovanna is co-presenting two conference sessions: Web Graphics Tips and Techniques and Improving the Visibility and Marketability of Your Web Site. She also served on the steering and program committees for this conference.

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