June 2010 Archives

Spring 2010 Vairo Selection

Diane Paolo (May 2010, Business major) selected Richard Branson's Business Stripped Bare: Adventures of a Global Entrepreneur. Diane explains why:

This book is great, especially for business majors. Sir Richard Branson demonstrates that business and entrepreneurship is creative, fun, and fascinating. In this book, Branson takes the reader on a personal tour of how he built the Virgin brand from a student newspaper at the age of 16 to the global multi-billion dollar enterprise that it is today. Branson is a man of vision and action--what he thinks, he does. It's an exciting ride from his early days interviewing rock musicians for his student paper to building airlines (Virgin Atlantic, Virgin Blue), telecommunications systems (Virgin Mobile) and lifestyle brands (Virgin Active). Read it and you can't help but feel inspired.

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