The idea was simple. By using only the biodegradable carwash solution and some microfiber cloths, Mitcham could provide clients with an affordable, scratch-free wash and wax for their vehicles wherever they were parked. The business would save her customers time and save the environment from the chemical runoff and wasted water of a traditional carwash.
In March, Mitcham took her idea for the Simple Car Wash to the free consulting hours offered by Penn State’s Small Business Development Center (SBDC) and the Nittany Consulting Group in Kunkle Lounge to get opinions on the feasibility of her business idea.
“I thought Taylor’s idea was great,” said Linda Feltman, SBDC senior business consultant for student entrepreneurship. “She saw a need and figured out how to solve a problem in a way that works for a tangible, hands-on business.”
Encouraged, Mitcham began working with the SBDC toward launching her business. She credits the SBDC with helping her figure out problems about additional licenses, tax information and whether to hire people as independent contractors or actual employees. The SBDC also connected Mitcham with local businesses and organizations such as ClearWater Conservancy to benefit from Simple Car Wash’s Operation 1 for 100 initiative, where for every 100 gallons of water saved by her waterless car washes, Mitcham will donate a dollar to a partnered cause.
“I created Operation 1 for 100 because I wanted to become more a part of the Centre County community, not just as a business but also as a citizen. It’s good to give back,” said Mitcham.
Mitcham is working with Happy Valley Communications and a marketing class in the Smeal College of Business to promote her services to students and she’ll partner with more members of the community for fundraising events. She might even license out her brand, as she has already been contacted by businesses and individuals along the East Coast who are interested in using the Simple Car Wash name and logo for their own waterless carwashes.
During Global Entrepreneurship Week at Penn State (Nov. 16-20), Mitcham will share her story of innovation and motivation at the Student Entrepreneurship Panel Discussion at 8 p.m. Monday, Nov. 17, in Carnegie Building Auditorium. Seating is limited.
To get started on your own business idea, contact the SBDC at 814-863-4293 or request assistance online.