UNIVERSITY PARK, Pa. — Recent Penn State graphic design graduate Colleen Wade landed her dream job at Burton Snowboards in Burlington, Vermont.
Wade, an alumna of the Graphic Design program in the College of Arts and Architecture, now works as a production designer on the Go-to-Market Squad within Burton Global Marketing. Her daily routine, she said, consists of drinking lots of coffee and creating content for various campaigns, including the Holiday Campaign and the Winter Family Campaign, which she is currently developing with her team.
Wade, who graduated in 2019, said her Penn State education prepared her well for this position. From her internship opportunities, exposure and hands-on experience in the field, Wade felt confident in her abilities to tackle this new chapter. She said her professors offered respectful criticism, honesty and encouragement when it came to her work.
“Some of my favorite professors at Penn State include Ryan Russell, Sarah Rich and Lonnie Graham,” said Wade.
While all of these professors helped strengthen her skills as a designer, Wade said Graham was one of those professors she saw herself staying in touch with past her academic career.
“Not only is [Lonnie] an amazing fine art photographer, but he is also filled with knowledge and wisdom on life. He was one of my biggest mentors and supporters at Penn State and still is to this day,” said Wade.
Wade said the most rewarding part of her job is being able to work within an industry she is passionate about. She gained a greater respect for snowboarding once she entered college; the sport became an influence not only in her career, but also her personal life.
“Seeing the board art on the mountain was my first exposure to what design can become. Skiing and snowboarding were also my gateway to further exploring winter outdoor sports and becoming a guide for Penn State Outdoor Adventures,” said Wade.