Greater Allegheny faculty receive award

Michelle Hough, associate professor of business administration, and Young Han Bae, assistant professor of marketing, both faculty at Penn State Greater Allegheny, recently won a Best Paper Award at the Academy of Business Research Conference in Boca Raton, Florida, for their paper, "Investigating Consumer Behavioral Intention to Utilize Digital Signage.” 

Best paper awards are voted during each session of the conference. According to their website, The Academy of Business Research (ABR) is an international society of scholars and practitioners who exchange ideas and collaborate in a conference setting.  In the last decade, ABR has had participants from all 50 states and 49 different countries.  The paper was also co-authored by Jong Woo Jun, associate professor in School of Communications at Dankook University.


Last Updated December 07, 2015