UNIVERSITY PARK, Pa. — With a goal of fostering the next generation of journalists, Adriana Lacy, a 2018 African American studies and journalism alumna, is using her Penn State background to lead a dynamic career in freelance journalism and education.
Lacy currently works as a freelancer and educator in Los Angeles where she advises publications and newsrooms on online strategy, audience engagement, social media and technology.
“As a freelance journalist, I consult with various media and technology companies on best practices to engage with their audiences,” she said. “This could range from advice on social media to newsletters to design and everything in between.”
Freelancing engages Lacy in a multitude of projects, some of which have included writing columns for the Reuters Institute for Journalism at the University of Missouri, creating a membership campaign for DAME Magazine, and consulting with The Guardian U.S.
“What I enjoy most about freelancing is the wide array of people and publications that I get to work with,” she said. “No one day is the same; sometimes I'll be digging into a metrics-based project, while another day I might be working on a brand-new newsletter strategy.”
In addition to her freelancing role, Lacy also serves as an adjunct professor in the Annenberg School for Communication and Journalism at the University of Southern California, where she primarily teaches journalism and digital media courses to undergraduate students.
“I teach a variety of classes at USC. In one of my courses, ‘Engaging Diverse Communities,’ I educate students about groups that have been historically marginalized in media coverage and share how we can better include these communities in the media going forward,” she said. “I also teach courses on social media and news product management and serve as a coach for the Annenberg Media Center on campus.”