UNIVERSITY PARK, Pa. -- Penn State Smeal College of Business students enrolled in Marketing 422 Advertising and Promotions Management this spring gained real-world experience through developing integrated marketing plans for local small businesses.
Clients for the spring 2014 projects included Vamos Lion, Blue I.V. Boutique, Sweet Heat Gourmet and Contempo Artisan Boutique.
Course instructors Jennifer Coupland, clinical associate professor of marketing and the Paiste Fellow in Teaching and Learning, and Karen Winterich, assistant professor of marketing, said that students tend to be more engaged with projects like these because of the possibility that clients might actually incorporate their ideas.