Last month, the Office of University Development launched a newly designed external website: raise.psu.edu.
The reimagined site—in design, content, and structure—is meant to serve as a persuasive, user-friendly, visually driven storytelling hub. Content will change across the year, aligning with development events, broad based appeals, and more. This yearlong effort is a product of Penn State’s Office of External Engagement, drawing input from annual giving, donor relations and special events, and development communications, in addition to other central development offices and external engagement volunteer board members. Note that the redesign was focused on content pages and did not affect or address the online giving form.
This design effort was informed by user data, and development communications will continue to pay particularly close attention to how visitors are engaging with the site in order to make changes or enhancements across the coming year.
Welcome to raise.psu.edu!