UNIVERSITY PARK, Pa. — Penn State graphic design alumna Katherine O’Hara, founder and CEO of the O’Hara Project, an integrated marketing firm with clients ranging from Fortune 500 companies to nonprofits, will give two presentations on Tuesday, Nov. 14, in the Palmer Lipcon Auditorium, located in the Palmer Museum of Art.
O’Hara will present on "Arts and Design Marketing" from noon to 1:20 p.m., followed by a discussion on "Launching an Arts and Design Enterprise" from 1:30 to 2:30 p.m. The presentations, sponsored by the College of Arts and Architecture’s Arts Entrepreneurship Program, are part of Global Entrepreneurship Week (GEW) Penn State.
During her first presentation at noon, O’Hara will present her approach to marketing, and offer suggestions and a workshop for how artists and designers can develop and improve their marketing skills.
During her 1:30 presentation, O’Hara will tell the story of how she started and now sustains her design business, and will give startup advice and a workshop for artists and designers who want to start their own arts and design ventures.
The O’Hara Project, founded in 2011, offers marketing, public relations and ideation services. The firm has been honored with more than 200 industry awards and is engaged in programs that support veterans and nonprofits. For more on the firm, visit oharaproject.com.
Global Entrepreneurship Week at Penn State, one of the largest GEW events in the United States, celebrates the vision of building relationships between members of the University and local entrepreneurial communities. For more information on the week’s activities, visit gew.psu.edu.