Bellisario College of Communications

'Expert Opinion' Monday shows take on athlete management, officiating

University Park, Pa. -- Two new episodes of the Big Ten Network's "Expert Opinion with Graham Spanier" take on popular sports-talk topics on the big screen and during game-day debates.

"Show me the money!" is a phrase made famous in the 1996 movie "Jerry Maguire," where actor Tom Cruise plays a sports agent representing a professional football player. In the "Athlete Management and Representation" episode, experts talk about the realities of the business of "selling" an athlete's talent, worth and, in some cases, brand.

Anthony Adams, Marvin Demoff and Bertram "Bert" Schaeffer join Spanier for the discussion. Adams is a defensive tackle for the Chicago Bears. Demoff is a sports attorney at Morris Yorn Barnes and Levine, where he manages the sports end of the firm. Schaeffer is a senior consultant with RCL Advisors.

The panel explores topics including the public relations benefits and challenges of advising and managing an athlete in the public spotlight, the legal obligations of representatives to their clients, and the risks athletes take in trusting representatives and other intermediaries to manage aspects of their lives.

The "Athlete Management and Representation" edition of "Expert Opinion" is scheduled to begin airing at noon Eastern time on Monday, June 21. Watch a video preview here.

Despite -- or perhaps because of -- the presence of instant replay, not to mention allegations ranging from missed calls to cheating scandals, referees and other sports officials are among the most-maligned groups by players, coaches and fans alike. The second new "Expert Opinion" show, "Inside the World of Officiating" -- with Spanier and guests Bill Carollo, Malcolm Moran and Dave Parry -- offers insight into the work and lives of referees.

Carollo has been the director of Officiating for the Big Ten Conference since 2008. Moran, a sports journalist of 30 years formerly at The New York Times, USA Today and the Chicago Tribune, is director of the John Curley Center for Sports Journalism at Penn State. Parry is the National Coordinator for College Football Officiating, an oversight structure created by the NCAA and the Collegiate Commissioners Association.

The experts discuss the physical and psychological qualities, technical knowledge and evaluative process required for becoming and remaining a sports official at different levels of sports. They also examine recent scandals and changes in the field of officiating, the relationship between referees and players and their coaches, and gray areas, even potential biases, that make foul-calling a challenging pursuit.

"Inside the World of Officiating" is scheduled to air at noon Eastern time on Monday, June 28, on the Big Ten Network. Watch a video preview here.

For more information about "Expert Opinion with Graham Spanier" and to watch past episodes, visit online. For the most up-to-date Big Ten Network programming schedules, check local listings.

'Expert Opinion' host Graham Spanier chats with experts Marvin Demoff, Bertram 'Bert' Schaeffer and Anthony Adams during the 'Athlete Management and Representation' episode, which debuts at noon Eastern time Monday, June 21, on the Big Ten Network. Click on the image above for a video preview. Credit: Penn StateCreative Commons

Last Updated November 19, 2010