UNIVERSITY PARK, Pa. — Four separate videos produced by Penn State students earned six awards in five different categories as part of the Communicator Awards, a competition that attracts more than 3,000 entries from around the world and ranks as the most competitive awards program honoring creative excellence for communications professionals.
Students in CommAgency, created videos for clients at the University with the high-quality work serving those communications needs and earning respect from Communicator Award judges.
Specific work recognized was:
- “Bellisario College Researchers,” honored for excellence in the General-Schools & Universities Category.
- “CommAgency Who We Are,” honored for excellence in the General-Recruitment Category.
- “Alumni Association Shakers Video,” honored for distinction in both the General-Schools & Universities Category and the Craft Categories-Videography & Cinematography.
- “Learning Factory Training Video,” honored for distinction in both the General-Student Category and the General-Training (for Corporate use) Category.
The 32nd annual Communicator Awards, sanctioned and judged by the Academy of Interactive and Visual Arts, received over entries from ad agencies, digital agencies, production firms, in-house creative and communications professionals, graphic designers, design firms and public relations firms.
In determining winners, entries were reviewed on their merits against a standard of excellence considering the category entered. A category may have multiple winners, or none. Entries are scored on a 100-point scale by the jurors. Generally, excellence winners receive a score of 90 or above and distinction winners receive a score of 70 to 89.
CommAgency, a student-driven creative agency housed in the Donald P. Bellisario College of Communications, creates high-quality, low-cost media for Penn State clients, local nonprofit organizations and start-ups. It gives students real-world experience working with professional equipment and real-life clients.