As part of a yearlong development effort, Penn State relaunched the University’s official website, www.psu.edu, on Oct. 28. The update features a new design based on extensive research and planning, better supports the enrollment information needs of prospective students, and helps various user groups get needed information in fewer clicks. The site also puts more emphasis on storytelling.
“The website is a front door to the University, and we believe the new, modern site reflects Penn State’s excellence, and community connectedness, and is in line with the expectations of our web-savvy audiences,” said Lawrence Lokman, Vice President for Strategic Communications. “Those expectations require a mobile friendly site aligned with web trends and usability best practices,” he said.
Looking ahead, Lokman added the redesigned site is built to allow Strategic Communications to adapt quickly to changing audience needs and technical advancements. “We have more than 470,000 users a month on average, and this new site will enable us to more nimbly meet the information needs of prospective and current students, staff and faculty, both now, and into the future.”
Penn State’s main website can be found at www.psu.edu.