The Penn State Greater Allegheny students of BA 422W, Strategic Business Planning, presented a Strategic Plan for the Strip District on Dec. 3 at the Pittsburgh Public Market. The class spent the fall semester performing an in-depth study of the business strategies of the Strip District. The presentation, titled “Strategies for Lasting Success,” was followed by a question-and-answer session.
Strategic Business Planning is the capstone course of the bachelor of science in business (BSB) degree. The instructor, Michelle Hough, associate professor of business, was interested in the area as a regular visitor. In addition, the BSB program has had interns at Neighbors in the Strip. Hough approached Becky Rodgers, executive director of the community development group, about working with her students for their capstone project.