A lot of startup life is about selling ideas, developing your team, and building the foundation for your business. Those aspects are based on your clients, their ever-changing needs, and their pain points. Inevitably you need help: resources to grow, or tools to support you on your journey. But in the pursuit of success, you risk losing your authenticity by utilizing these resources. In this Global Entrepreneurship Week Penn State presentation, learn about the key strategies tied to being purposeful and authentic in how you engage with your clients.

For more information, visit the GEW Penn State schedule.