In this Global Entrepreneurship Week (GEW) Penn State workshop, learn what customer discovery is, why you need to question your assumptions, how to test your ideas, and how to use information from customers to make better business decisions.

Customer discovery is a tool used in lean business planning to help businesses to figure out, as quickly as possible, the right thing to build, that customers want, and what they will pay for it. The process of customer discovery is simple, talk to customers about their problems, not your solution, to understand what they really want. Both existing businesses and startups can avoid risk through the proven process of customer discovery. In this workshop, we outline what customer discovery is, why you need to question your assumptions, how to test your ideas, and how to use information from customers to make better business decisions.

For more information, visit the GEW Penn State schedule.

In response to accelerating COVID-19 case counts across the state and in consultation with University Faculty Senate leadership, Penn State requires all students, faculty, staff and visitors — including those who are vaccinated and unvaccinated — to wear masks indoors at all campuses.