Invent Penn State

GEW Penn State to detail importance of authenticity in entrepreneurship

Hybrid event featuring Frey Brownson set for noon on Nov. 8 at Happy Valley LaunchBox

Credit: Penn StateCreative Commons

UNIVERSITY PARK, Pa. — Global Entrepreneurship Week (GEW) Penn State will welcome Frey Brownson, internationally recognized solar of photovoltaics, climate mitigation policy and strategic planning, and sustainability expert, for one of its featured speaker events, “Authenticity in Entrepreneurship.”

Led by Brownson, the event will detail key strategies tied to purposeful startup engagements with clients while setting the foundation of their businesses and being adaptive to clients’ needs.

This hybrid event will take place at noon on Monday, Nov. 8, at Happy Valley LaunchBox powered by PNC Bank in the brand-new Penn State Innovation Hub. Registration is not required, and the event will be livestreamed to GEW Penn State YouTube and Facebook pages.

“We all live in an extraordinarily hard time to be coaxing a new venture into being,” Brownson said. “We all know by now that the best entrepreneurs have near infinite optimism and seemingly a fearless commitment to success. At the same time, we know that reality and our dreams often won’t line up, or can’t line up, due to the surrounding pressures of the recession, the great resignation, and a global pandemic disrupting supply chains and the status quo. This is an amazing time to get a foothold doing something new.”

Brownson, alongside partner Leah Motimaya, co-founded Heliotactic LLC, an organization focused on helping clients identify and implement innovative solutions for solar energy and engineering policy decision-making. Previously, Brownson was an associate professor of energy engineering at Penn State, where they served as director of the solar ecology research program at the EMS Energy Institute for more than 13 years. They managed and directed a research team of approximately 25 students, faculty and staff.

No Penn State affiliation is required to attend GEW Penn State events, which take place at University Park and across Penn State campus communities from Nov. 8-12. Most events are no cost and open to the public. For a full schedule of events at all participating Penn State campuses, visit gew.psu.edu/attend/schedule. Follow GEW Penn State on social media at @gewpennstate.

About the Penn State SBDC

Funding support and resources are provided through a cooperative agreement with the U.S. Small Business Administration; by the Commonwealth of Pennsylvania through the Department of Community and Economic Development; and in part through support from Penn State and with assistance from Lock Haven University. All services are extended to the public on a nondiscriminatory basis. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government.

SBDCs are hosted by leading universities, colleges, state economic development agencies and private partners, and funded in part by the U.S. Congress through a partnership with the U.S. Small Business Administration. There are nearly 1,000 local centers available to provide no-cost business consulting and low-cost training to new and existing businesses. The Penn State SBDC services Centre, Clinton, Lycoming, and Mifflin counties in central Pennsylvania.

Last Updated November 05, 2021