WILLIAMSPORT, Pa. – The Community Arts Center — a renowned venue known for exceptional arts, cultural and educational programming in northcentral Pennsylvania — is seeking a partner to ensure its long-term sustainability as an economic cornerstone for the region.
The Arts Center, a 2,100-seat facility in downtown Williamsport, is owned and operated by Pennsylvania College of Technology. The CAC has attracted approximately 2 million patrons for high-quality professional performances by nearly 2,000 artists from around the world since its opening in 1993 in the extensively renovated and restored former Capitol Theatre.
The Arts Center issued a request for proposals today for naming rights for 10 years, commencing July 1, 2025. The commitment would help the CAC continue to meet its economic, cultural and community-focused mission while providing a catalyst to attract an even wider audience to the historic 220 W. Fourth St. facility. The deadline for RFP submissions is June 14.
“The Community Arts Center has been a gem in this community for over 30 years, and we are dedicated to its long-term sustainability,” Executive Director Jim Dougherty said. “As we continue to evolve – and seek to remain relevant and viable in the entertainment industry – we recognize that significant investments must be made to our historic 2,100-seat theater. We’re eager for a partner to join us in this endeavor.”
Benefits for the naming-rights partner include extensive signage placement (including a new external digital marquee at the main entrance), logo presence throughout the facility and around the Penn College campus, acknowledgement in news and marketing efforts in various platforms, promotion during public events, and corporate use of the facility when available.
The CAC is the largest cultural facility in northcentral Pennsylvania, serving as an economic engine for the hospitality, travel and tourism industry and recruiting tool for local business and industry.
For more information about the naming-rights RFP, contact Dougherty at jdougherty@caclive.com or 570-329-4918.
For more information about the Community Arts Center, visit www.caclive.com.
For more about Penn College, a national leader in applied technology education and a special mission affiliate of Penn State, visit www.pct.edu.