Two Penn State Abington students explored Black women’s experiences of colorism for their Abington College Undergraduate Research Activities (ACURA) project. Colorism is skin color stratification that systemically privileges lighter skin given its perceived proximity to whiteness.
According to seniors Brianna Carroll and Falande Decaze, colorism offers lighter-skinned individuals greater access to resources and opportunities as well as social advantages. American slavery created a legacy of valuing Eurocentric features including lighter skin that is perceived to physically approximate whiteness. Colorism is particularly salient for Black women in the realm of beauty and attractiveness.
They drew on interviews with Black American women with diverse skin shades to understand how colorism shapes their body image and what social factors facilitate skin color satisfaction. They found that colorism shaped the types of messages Black women receive about their skin color that casted them as either undesirable or racially inauthentic. For darker-skinned women, colorism engendered developing strategies to mitigate negative messages revolving around their skin color.
The pair concluded that for Black women the messages received are painful reminders that their appearance has historically been deemed unattractive. Thus, some darker skinned women contemplate ways to alter their skin to be more accepted by society. However, some women reject these ideals and values and instead discover self-acceptance over time and through exposure to positive reinforcement.
“We found that a lot of the self-acceptance had taken some resiliency on the part of these women to learn to love themselves because in society their skin color is not viewed as beautiful. They have to struggle through that internally to find beauty within themselves,” Carroll said.
“I think it’s important to talk about colorism. Even though there have been movements about being more accepting and celebrating diversity, darker skinned women are still getting messages that lighter skin is more valued. Life is already hard enough, and colorism is another struggle, internally as well as externally,” she said.