Intercom Online......October 22, 1998


Outreach activities win awards

Penn State Outreach and Cooperative Extension staff members have been honored with two 1998 awards for program development and marketing by Region II of the University Continuing Education Association.

The State/Federal CIO Summit on the Year 2000 won an Award of Excellence for Noncredit Program Development, and the marketing campaign for the Penn State World Campus turfgrass management certificate won an Award of Excellence for Marketing.

Penn State played a leadership role in the State/Federal CIO Summit on the Year 2000, in partnership with Carnegie Mellon University and the University of Pittsburgh, organizing the summit and providing computers, consultation, training and information technology support. The Pennsylvania governor's office sponsored the national summit, held in Pittsburgh in 1997. It brought together 107 chief information officers (CIOs) and government representatives from 43 states and U.S. territories and 18 federal agencies.

Penn State team members were Frederick Loomis, director of administration, planning and information technology, Outreach and Cooperative Extension (O&CE); Harold Horton, manager of instructional technology services, O&CE; Richard Zelonka, assistant professor of management development programs and services, O&CE; Heather Barclay, instructor, O&CE; Wendie Coble, staff assistant, administration, planning and information technology, O&CE; David Lykens, instructional technology assistant, O&CE; Joe Walk, technographer, O&CE; Karen Wilson, program aide, O&CE; and Shawn Zimmerman, network analyst.

Marketing the nation's first online 15-credit certificate program in turfgrass management involved a wide range of traditional (print) and new (electronic) media coordinated to target audiences identified through extensive marketing research. Penn State faculty and staff conducted surveys and needs analyses before designing the marketing campaign.

The turfgrass management certificate is one of the University's signature programs. Delivering it through the Penn State World Campus makes the program accessible to golf course superintendents, sports turf managers, landscapers and other turf professionals who work or have other commitments that prevent them from enrolling in resident education courses.

Penn State team members were Jacklyn S. Rosenfeld, director, outreach marketing communications, O&CE; Melinda Stearns, director, outreach client development, O&CE; Dan Kennedy, research project manager, outreach marketing research, O&CE; Elizabeth A. Bechtel, associate director, outreach marketing communications, O&CE; A.J. Turgeon, professor of turfgrass management, College of Agricultural Sciences; Gary Miller, associate vice president for distance education and executive director, Penn State World Campus; and Peter K. Forster, associate director of distance education and the World Campus.

WPSX earns fund-raising award

Penn State's public television station, WPSX-TV Channel 3, received the On-Air Fund-raising Achievement Award at a recent Public Broadcasting System (PBS) development conference. The award is presented annually to the station that has achieved significant success using on-air techniques to acquire new members and to retain and cultivate existing members.

Special acknowledgment was awarded for WPSX's locally produced fund-raising programming including the "Our Town" series and "Alphabet Cooking" programs. Jon Abbott, PBS senior vice president for development, said WPSX programs and other efforts confirm the station's commitment "to serving (its) local communities on a day-to-day basis, while generating significant new gifts for Penn State Public Broadcasting."

Mark Erstling, station general manager, said the award is really a tribute to the station's members.

Over the past three years, WPSX-TV has doubled its number of new donors, and built an 87 percent increase in net revenue from on-air campaigns, while actually decreasing the number of hours of pledge. At the same time, the dollars raised per donor have increased by 40 percent.

Great Valley bestows annual
diversity recognition awards

The Penn State Great Valley School of Graduate Professional Studies recently presented its annual Diversity Recognition Awards to faculty member Addie M. Johnson and staff member Patricia J. McFadden. The award was established by Penn State Great Valley's Diversity Action Council to recognize individuals who are exceptional in their efforts to promote diversity.

Johnson, assistant professor of curriculum and instruction, received her B.A. and M.A. from Temple University and her Ed.D. in professional leadership from the University of Pennsylvania. Her research interests focus on school reform and student-centered teaching techniques in higher education. As a member of the Great Valley faculty since 1996, Johnson has served on numerous committees for diversity-related issues. The award recognized her role in actively involving a culturally diverse college-preparatory school with Penn State Great Valley and the Diversity Action Council's events.

McFadden, program aid in continuing education, has contributed to diversity-related events and issues at Penn State Great Valley since her arrival in 1990. The award recognized her overall support of the Diversity Action Council's mission and her assistance on such events as the Martin Luther King celebration week, the annual Cultural Heritage Series and Nationality Days. In addition, she was cited for her efforts in involving the surrounding community in diversity events.

ARL associate director given
award for his long-term contributions

Edward G. Liszka, associate director at the Applied Research Laboratory, has won the 1998 David Bushnell Award of the Undersea Warfare Division of the National Defense Industrial Association. Liszka was honored for 30 years of outstanding contributions to U.S. defense preparedness in undersea warfare.

At Penn State, Liszka directs technology and development programs for advanced underwater weapons systems and other undersea applications. As part of this responsibility, he directs a major cooperative effort involving a shallow-water test program with German Navy researchers. In addition, he serves as director of the Institute for Non-Lethal Technologies, an interdisciplinary, University-wide initiative based at the laboratory.

The Bushnell Award is named for the first U.S. undersea warfare engineer, who designed the first navigable submarine, and who, in 1775, showed that a gunpowder charge could be fired under water.

Design coordinator takes top honor

Jean Hill, interior design coordinator for Auxiliary Services, won first place in the category of "Renovation over $150,000" at the 1998 Association of University Interior Designers design competition. Hill won the award for the work that she did for Bruno's Café, a snack bar in

the Reed Student Union Building at Penn State Erie.

The association holds a yearly competition for members who represent approximately 40 universities and colleges. Entries are evaluated on the before/after look, the concept statement and the impact.

Hill was responsible for selecting, specifying and ordering furniture and artwork for Bruno's. She also consulted with the architect, Crowner/King of Erie and reviewed other finishes for Bruno's.

Hill has been with the University since 1984 in her current position. She has won other awards from the association.

Instructor cited for exceptional service

Richard Barrett, instructor in business administration at Penn State Delaware County, has been recognized as the recipient of the campus's 1998 John D. Vairo Service Award.

Barrett earned the award because of his exceptional service to the well-being of the campus, and specifically for his role in the development of the four-year business degree program currently being offered at Penn State Delaware County.

The business degree program was developed in partnership with leaders in the business community, including representatives of both profit and not-for-profit sectors. The program prepares its graduates to adjust to the realities of today's and tomorrow's work place.

The John D. Vairo Service award is named in honor of the founding CEO of the campus, who served from 1966 to 1986.

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