Keynote Speakers

Opening Keynote: Jeffrey Veen
From the early days of Wired to the latest rich Internet applications, Jeffrey Veen has had a profound influence on the Web design scene. In this keynote address, he will talk about today’s Web design challenges and opportunities, and preview the half-day User Experience workshop that he’ll be presenting on the third day of the conference.

Jeffrey Veen is an internationally sought-after speaker, author and consultant. He is a founding partner of Adaptive Path, a user experience consultancy focusing on the impact of design on business. After five years with Adaptive Path, Jeff has moved on to Google, where he is a Design Manager. Previously, Jeffrey served as the Executive Interface Director for Wired Digital and Lycos Inc., where he managed the look and feel of HotWired, the HotBot search engine, and others. In addition to lecturing and writing on Web design and development, Jeffrey has been active with the World Wide Web Consortium’s CSS Editorial Review Board as an invited expert on electronic publishing. He is also a columnist for Webmonkey, the author of the acclaimed books "The Art & Science of Web Design" and "HotWired Style: Principles for Building Smart Web Sites." In 1998, Jeffrey was named by CNet as one of the "First Annual Web Innovators."


Closing Keynote: Mark Greenfield
The ongoing communications revolution combined with the coming of the Millennial generation and their love of technology will have a profound impact on college campuses. For the Millennial generation, the Internet is now the hub for all their activities which will increase the importance of university Web sites. Millennial students (and their parents) are behaving as customers who actively compare programs and services to make choices on their college education. Their expectation is a 24/7 service culture – always on, always connected - anytime, anywhere. Part economics, part sociology, and part IT, this presentation will provide historical context for the communications revolution, an overview of the characteristics and traits of the Millennial generation, and a review of the communication technologies that appeal to Millennials including IM, Blogs, RSS, Podcasting and Wikis.

Mark Greenfield is a member of the professional staff at the University at Buffalo. He has 25 years experience in information technology, the last 20 of which have been at UB. Mark’s current position is Director of Web Services in the Provost’s office, a position he has held since 2001. Mark and his team are responsible for the UB sites that are directly related to student recruitment and retention, academic policy and procedures, and student services. Before assuming his current position, he was the Web Development Manager for the CIO’s office from 1996 - 2001. From 1986 to 1996, he was a supervisor for Instructional Technology Services where he played a key role in integrating technology into the classroom. Mark is also a visiting instructor in UB's School of Informatics. Hisresearch interests include Web usability, accessibility, and the futureof the Web. Mark has given numerous presentations at the local, regional andnational level on instructional technology, the Internet, and Web.


Pre-conference Tutorials:
June 12
Web 2006 Conference:
June 13


Tutorials: Information Sciences and Technology Building, University Park
Conference: Penn Stater Conference Center, University Park


Registration is now closed.

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Archive of Previous Conferences

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